Marta Bevc Vodeb has been designing clothes in her own studio in Ljubljana since 2009. She has been advising individual clients as well as creating and making custom-made clothes for them. Her approach has always been very personal which allows her to become dedicated to each individual client, listening to each client's individual wishes, and thus create unique clothes. Since she has always tended to create more authorial and demanding clothes, both in terms of style as well as the make itself, the first line of upmarket clothes was spontaneously developed in parallel with the already existing clothing line, and it has been functioning ever since according to the haute couture principles under the name Marta B. Vodeb.